Milano Meetings: A Business Odyssey to Italy

Join us on a business trip to Milan, Italy in the Fall to connect with potential customers and grow your business in Europe.

Italy is a leading growth sector for US exporters in the fields of advanced manufacturing, biotechnology, cybersecurity, information communications technology, medical devices, and natural energy. Delaware small businesses now have a unique opportunity to make connections there because our former Delaware Governor Jack Markell serves as the US Ambassador to Italy!

Italy may be a small country geographically, but the nation dominates in terms of world influence and trade. According to the International Trade Administration, Italy is the 8th largest international market globally (and the third-largest in the European Union). In 2022, there was $117 Billion of trade between Italy and the US.

To enter the Italian market in any sector, the International Trade Administration recommends developing personal relationships with customers, distributors, and agents. The best way to do this is to travel there in person! That’s why we are organizing a business trip for Delaware companies.

Our team of international trade representatives in Italy will perform a market study to identify potential clients and opportunities for your business. They will arrange a customized meeting agenda for you to connect with prospects. A translator will accompany you to every meeting, and a personal driver will take you to and from each meeting. That way, you don’t have to worry about navigating the busy roads in Milan, but you can simply focus on what you do best — selling your products and services!

Hands-on Support Includes:

• Market research from in-country trade representatives
• In-country briefing meeting to equip you for success
• Customized meeting agenda
• Translator to join you at all meetings
• Personal driver will take you to and from meetings
• Guidance on local business etiquette

Business trips like this have proven to be an effective way to launch in a new market. “As a start-up, we would never be able to expand our market to the new territories as we have been doing with the support from Export Delaware on business trips,” says Iwona Evans, Owner and CEO of Aqua Science. “It also gives me peace of mind that all the companies I meet with are vetted. You can’t put a value on that.”

Italy Fast Facts (according to the ITA):

• 8th largest market in the world
• 3rd largest market in the European Union
• $117 Billion in two-way trade in goods and services between the United States and Italy
• 60 Million population
• Leading export sectors include: advanced manufacturing, biotechnology, cybersecurity, information communications technology, medical devices, and natural energy

Learn more from the ITA Italy Country Commercial Guide here.